Off-the-rack- Try it on, fall in love, and take her home the same day. These are one-of-a-kind gowns and designer samples, up to 80% off retail. Sizes 6–24, and inventory changes quickly, so the early bird gets lucky!

Made-to-order - Thoughtfully imagined for every style, every size, every budget. Lucky Lane offers on trend styles available in sizes 0–32. A 60% deposit is required, and gowns arrive in 4–6 months.

Absolutely. Our off-the-rack selection ranges 6–28, and made-to-order styles go up to 32. Every bride deserves to feel Lucky, confident, and gorgeous.

Don’t stress, we’re here to save the day. Our off-the-rack gowns are ready to go home immediately. Perfect for elopements, courthouse weddings, or last-minute magic.

All purchases are final sale—both in-store and online.
No returns, refunds, or cancellations on off-the-rack or made-to-order gowns. Your stylist will help you feel 100% Lucky in your choice before you say yes.

Yes—for made-to-order gowns.
A 60% deposit is required, with the remaining 40% due when your gown arrives.
Off-the-rack gowns must be paid in full since they head home with you the same day.

Book online or give us a call. Walk-ins are welcome, but appointments guarantee dedicated, Lucky-level one-on-one time with a stylist.

Yes—you’re welcome to try your luck! If stylists are assisting other brides, you may have a short wait, but you’ll still receive a full and fabulous appointment once it’s your turn.

Standard Appointments: 90 minutes with a dedicated expert stylist.

At Lucky Bride we allow up to 4 guests.
Want to bring more of your lucky charm squad? Upgrade to our Private Appointmnet to bring up to 8 guests total.
Facetiming is always welcome!

To keep the experience calm and magical, we ask that no children under 12 attend. We adore families—but we want every bride to feel fully supported and Lucky-focused during her appointment.

Bring the people who know your style, hype you up, and make you feel like the luckiest bride in the world.
What to bring:
● Nude undergarments if you prefer
● Shapewear if you are planning on wearing it on wedding day
● No bra needed (most gowns have support!)
● No need for heels
● An open mind because we have a feeling you will find your gown, it’s your Lucky Day!

Absolutely. Snap away—mirror pics, videos, all of it. This is your moment!

We do not offer in-house alterations, but we have partnered with a full list of amazing seamstresses right here in Charleston. Plan for 1–3 months for tailoring.

No. At Lucky Bride, every gown is a designer sample or showroom exclusive—never worn down the aisle. Each one is waiting for her Lucky bride.

Choosing off-the-rack helps reduce waste and overproduction—a stylish, earth-friendly option that gives beautiful gowns a second chance at a Lucky “I do.”

Lucky Bride is for the bride who wants style, value, and a whole lot of heart—without sacrificing the magic.
We specialize in:
● Off-the-rack designer gowns up to 80% off
● Trend-driven, size-inclusive made-to-order options
● A supportive, joyful, totally bride-first experience
We make finding the one feel fun, easy, and wonderfully Lucky—just like it should.