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Luxury experience without the luxury price tag.
Luxury experience without
the luxury price tag.
two ways to shop

Brides can discover two distinct collections: a rotating off-the-rack selection of designer gowns — from chic and simple to dreamy and dramatic — all marked down and ready for their next love story, as well as a special order collection for those with a longer wedding timeline. Every off-the-rack dress is one-of-a-kind, so if you fall in love, it’s meant to be yours.

About Us
Sister Stores, Two Unique Experiences

Gown Boutique of Charleston offers a curated selection of designer bridal gowns, all available by special order, ranging from $1,700 to $10,000. It’s the perfect choice for brides who have more than six months before their wedding.

Lucky Bride delivers the same luxury service and personalized attention—without the luxury price tag. Brides can explore both special order options and an exclusive off-the-rack collection, giving them the freedom to take home their dream gown the very same day.